PROJECT BRIEF: To conceptualise, create and write copy for the newly launched Lakme Lumi Lit Body Lotion, a part of Lakme's iconic Lumi Face Cream. The aim was to ensure to stay true to Lakme's tonality of everyday glamour while seamlessly incorporating this new product as an extension of the Lumi product line.
Key Tasks:
• Writing the KV, SI and A+ copy
• Collaborating with the designers to ensure adherence to brand person
• Supervising the entire project end-to-end
